Assessing the Effectiveness of Existing Marketing Strategies in Fashion Product Promotion in the 2018-2021 Time Period: Consumer Attitudinal Study in Western Province, Sri Lanka

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72 (2) (1).pdf (183.5 KB)

Date

2023-11-30

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Publisher

Sri Lanka Technological Campus

Abstract

Description

Keywords

Fashion marketing,, promotion,, consumer attitudinal,, western province, Sri Lanka

Citation

Rathnayake, R.W.A.U.C. (2023, December 14-15). Assessing the Effectiveness of Existing Marketing Strategies in Fashion Product Promotion in the 2018-2021 Time Period: Consumer Attitudinal Study in Western Province, Sri Lanka. Paper presented at the 2023 International Research Conference of Sri Lanka Technology Campus, Colombo, Sri Lanka.

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http://repo.sltc.ac.lk/${dspace.ui}/handle/1/438

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International Research Conference 2023