Evaluating Consumer Perceptions and the Physical Performances of Recycled Textiles: Sri Lankan Apparel Consumers in Perspective

Abstract

The World’s textiles and clothing market has been growing steadily year on year for some time. The surge in clothing consumption has led to significant textile waste, with over 87% of discarded garments being deposited in landfills, more than 90% of which is either reusable or recyclable. Sri Lanka, being an apparel manufacturing hub, faces significant environmental concerns due to both consumer and industrial textile waste. Considering these aspects the study aims to examine the factors that cause consumer acceptance of recycled products and expand knowledge on the perceived barriers that stop them from buying recycled goods. The research utilizes a mixed-method approach, integrating consumer surveys with physical performance assessments of recycle and virgin materials. Physical testing was carried out to ensure that materials conformed to standards. The testing was conducted under ASTM standards, which included tensile strength, tear strength, and abrasion resistance. Test results demonstrate a slight difference between virgin and recycled fabrics. The survey which was carried out comprising 100 participants, indicated that participants’ perception favored recycled fabrics in blind assessments; however, upon knowing about the recycled origin, their perception switched towards virgin fabrics, underscoring enduring prejudices about the quality of recycled textiles. This study emphasizes the necessity to enhance the physical characteristics of recycled fabrics and educate consumers regarding the environmental benefits and quality of recycled material. Addressing these problems is essential for improving customer acceptance and fostering sustainable practices in the fashion sector.