Strategic Analysis on Starbucks

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46.pdf (454.95 KB)

Date

2023-11-30

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Sri Lanka Technological Campus

Abstract

Description

Keywords

Starbucks,, Environmental analysis,, SWOT,, Strategic report,, PESTEL,, VRIO,, Porter’s Five Force

Citation

Sithambaram, M. L. (2023). Strategic Analysis on Starbucks. Paper presented at the 2023 International Research Conference of Sri Lanka Technology Campus, Colombo, Sri Lanka, December 14-15, 2023.

URI

https://repo.sltc.ac.lk/handle/1/398

Collections

International Research Conference 2023