Assessing the Effectiveness of Existing Marketing Strategies in Fashion Product Promotion in the 2018-2021 Time Period: Consumer Attitudinal Study in Western Province, Sri Lanka

Rathnayake, R.W.A.U.C.2024-05-282024-05-282023-11-30Rathnayake, R.W.A.U.C. (2023, December 14-15). Assessing the Effectiveness of Existing Marketing Strategies in Fashion Product Promotion in the 2018-2021 Time Period: Consumer Attitudinal Study in Western Province, Sri Lanka. Paper presented at the 2023 International Research Conference of Sri Lanka Technology Campus, Colombo, Sri Lanka.978-624-6045-02-9http://repo.sltc.ac.lk/${dspace.ui}/handle/1/438enFashion marketing,promotion,consumer attitudinal,western province, Sri LankaAssessing the Effectiveness of Existing Marketing Strategies in Fashion Product Promotion in the 2018-2021 Time Period: Consumer Attitudinal Study in Western Province, Sri LankaBook